Optional upgrades
Start with Core. Add power where it matters.
Hombrax Core works on its own. Add advanced AI coaching, websites, personalized marketing, CRM delivery or IDX only where they support your business.
Hombrax AI Pro
Marketing + Social Generator
Website + Agent Pages
Hombrax Core
Operating HQ + AI Essentials
CRM Connect
IDX & Property Search
Custom Solutions
Hombrax Core
Operating HQ + AI Essentials
Hombrax AI Pro
Marketing + Social Generator
Website + Agent Pages
CRM Connect
IDX & Property Search
Custom Solutions
EVERY MODULE IS OPTIONAL
Core works on its own
Every Core tier is a complete operating HQ.
Add only what you need
Each upgrade is optional and priced on its own.
Expand as you grow
Turn on more as your team and markets grow.
Hombrax AI Pro
OPTIONALGo beyond answers. Coach, practice and improve.
Every Core client already gets AI Essentials — a company-aware assistant for everyday answers. AI Pro upgrades it with advanced coaching, practice, personalization and deeper AI capabilities.
- Everything in AI Essentials
- Custom name, persona, avatar & tone
- Advanced agent coaching
- Objection analysis & handling
- Buyer, seller, rate, commission, internet-lead & open-house role play
- Feedback & scoring
- Deeper business-plan coaching
- Advanced next-action guidance
- Agent Coach
- Expanded AI-assisted workflows where enabled
From $2,500 implementation + $249/month
1–20 enabled users
$2,500 implementation
$249/month
21–50 enabled users
$3,500 implementation
$399/month
51–100 enabled users
$5,000 implementation
$699/month
100+ enabled users
Custom
AI Pro pricing scales with enabled users because advanced coaching, role-play, scoring and premium AI usage increase with team adoption. AI Essentials remains included with every Core tier. Tiers shown are Core pricing; AI Pro is also an optional upgrade for Hombrax Lite (which includes AI Essentials Lite) — Lite pricing is quoted separately.
"Summit Assist"
Your brokerage names it
- Help me handle this objection.
- What should I focus on today?
- Let's practice my buyer consultation.
- Where can I find our commission process?
Illustrative concept. Name, avatar and personality are configured per brokerage.
Marketing Center + Social Media Generator
OPTIONALBranded marketing and social content for every agent.
Give your team branded marketing tools and an AI-assisted social media generator configured around your brokerage’s brand, approved content preferences and agent profiles. One connected add-on — AI Pro not required.
01 · Open house · branded flyer
Riverview Real Estate
OPEN
HOUSE
Sunday · 1–4 PM
1234 Sample Oak Ln, Austin, TX
Jordan Lee | Real Estate Agent
(512) 555-0147
jordan@riverviewre.com
02 · Agent profile
Jordan Lee
Real Estate Agent · Austin, TX
(512) 555-0147
jordan@riverviewre.com
riverviewre.com/jordan
Content preferences
03 · Just listed · social post
jordanlee.riverview
Sponsored · Austin, TX
Illustrative listing
4 bd · 3 ba · Hill Country
Jordan Lee | Real Estate Agent
(512) 555-0147 · jordan@riverviewre.com
Illustrative example. Riverview Real Estate, Jordan Lee, addresses and QR codes are fictional samples.
- Personalized Marketing Center
- Brokerage + agent personalization
- AI-assisted Social Media Generator
- Brand-aware captions, post concepts & social copy
- Preferred brand & content settings
- Flyers & templates
- Open-house & featured-property materials
- QR personalization
- Personalized PDF/graphic workflows where supported
- Mobile-friendly workflow
From $2,000 implementation + $199/month
1–20 enabled users
$2,000 implementation
$199/month
21–50 enabled users
$3,000 implementation
$299/month
51–100 enabled users
$4,500 implementation
$499/month
100+ enabled users
Custom
Marketing pricing scales with enabled users because content generation and personalization volume increase with adoption. Standard usage and fair-use terms apply. Custom/high-volume usage may require an expanded plan.
Website + Agent Pages
OPTIONALExtend your brokerage outward.
A modern public website connected to the profiles, markets and brand your agents already use inside Hombrax.
From $5,000 implementation + $299/month
Find your next home
Our agents
Agent page
Agent page
Agent page
Talk with an agent
SendStandard package includes up to 50 agent pages and up to 10 Search & Answer Authority Pages. Scope may increase with page count, markets, migration, agent count or custom needs.
Built for how search is evolving
Built for today's SEO — and tomorrow's AI-driven search.
Hombrax websites combine strong traditional SEO fundamentals with structured, answer-friendly content designed to support discovery across emerging AI and generative-search experiences.
Designed for modern search. Rankings, AI citations and traffic are never guaranteed.
CRM Connect
Keep leads moving into the CRM your team already uses. Follow Up Boss first — preserving source, assigned agent and form or event context.
Open house / website
Hombrax Inquiries
Your CRM
From $1,500 implementation + $149/month Scoped by integration, routing and lead volume — not seat count.
IDX & Property Search Integration
Add property search without rebuilding IDX from scratch. Hombrax does not provide proprietary IDX in V1 — we recommend IDX Broker or evaluate a compatible IDX you already use.
IDX provider
e.g. IDX Broker
Your Hombrax website
Contact us Scoped by provider, MLS, markets and lead-routing requirements. Third-party fees are separate.
For Hombrax Lite
Optional add-ons for Lite.
Lite has its own simplified add-ons. AI Pro is also available as an optional upgrade for Lite — pricing for Lite is quoted separately, so discuss it during a demo.
Lite Marketing Tools
- Social Media Generator
- Personalized Flyer Creator
- Branded captions & graphics
- Open House / Just Listed / Coming Soon / Featured Property outputs where supported
- Agent/profile personalization
- QR personalization where supported
- Remix / approved design variations
$799 implementation + $79/month
Founding-client launch setup through November 30, 2026 · standard $899 + $79/month
CRM Connect Lite
- Simple one-way delivery
- Lite website inquiries
- Open House contacts
$500 implementation + $49/month
One supported CRM
Hombrax AI Pro
- Optional upgrade from included AI Essentials Lite
- Advanced coaching & role play
- Objection analysis & scoring
- Custom assistant persona
Contact us
Lite pricing quoted separately · discuss AI Pro for Lite during a demo
IDX / Property Search
- Third-party IDX provider
- Scoped to your MLS & markets
Contact us
Discovery scoped · third-party, provider, MLS and pass-through fees separate
Custom solutions
Need something more tailored? We can build around your business.
Start with Hombrax Core, then extend it with specialized modules, workflows and AI-assisted solutions designed around your brokerage, team or market opportunity.
- Custom operational modules
- Relocation portals
- Recruiting systems
- Specialized intake workflows
- Custom AI-powered tools
- Landing-page and content systems
- Specialty division portals
- Internal workflow hubs
- Custom reporting experiences
- Approved integrations
Custom pricing based on scope.
Core platform
Start with the platform. Extend it when your business needs something unique.
Example · For a multi-market brokerage
Relocation portal
Example · For a brokerage growing local search
AI-assisted landing-page & content system
Examples illustrate what the Hombrax architecture can support. Each custom solution is scoped individually.
Common questions
Does Marketing Center require AI Pro?
No. Marketing Center + Social Media Generator is one optional add-on and works without AI Pro.
Can CRM Connect work without a Hombrax website?
Yes. CRM Connect routes inquiries captured in Hombrax to your CRM, with or without a Hombrax website. Follow Up Boss is the first preferred provider.
What’s the difference between AI Essentials and AI Pro?
AI Essentials is included in Core (Lite includes the lighter AI Essentials Lite). AI Pro is an optional paid add-on for either product that adds objection coaching, roleplay, feedback and scoring, and a custom assistant identity.
More answers in the Hombrax FAQ.