The operating layer for modern brokerages
Your website brings them in. Your CRM follows up. Hombrax connects everything in between.
One branded headquarters for your agents, onboarding, business planning, company knowledge, AI assistance, and everyday operations.
Independent agent or small team? Explore your website + private business hub →
Good morning
Welcome back, Jordan
Chelsea · sample assistant
AI Essentials
What should I focus on to hit my sales goal?
You have 3 priority activities this week. Start with your open house follow-ups, review your business plan, and complete your next prospecting block.
View My Plan3 of 5
weekly actions
12 sign-ins
Saturday open house
AI Essentials
Open House App
Business Planner
Digital Business Cards
Also included: Agent Onboarding · Knowledge Base
Illustrative sample agent and assistant; each brokerage names its own. All six capabilities, including AI Essentials, are included in Hombrax Core. Marketing Center is an optional add-on.
For brokerages & growing teams
One headquarters. Your entire brokerage.
Onboarding, planning, knowledge and AI in one branded platform.Connect onboarding, business planning, company knowledge, AI assistance, agent resources, and everyday operations in one branded platform.
Explore Hombrax CoreFor independent agents & small teams
Your website. Your brand. Your business hub.
Website included for 1–5 users. Profiles, digital cards, open houses, light planning, resources and lightweight AI.A professional website for 1–5 users, public profiles and digital cards, open houses, light planning, resources and included lightweight AI.
Explore Hombrax LiteWhere Hombrax fits
See where Hombrax fits.
Your website attracts customers. Your CRM manages relationships. Hombrax gives your team one connected place to manage the work in between.
Your website
Attract & Engage
- Public presence
- Lead generation
- Agent pages
- IDX / property search
Core — Organize & Empower
- Onboarding
- Business planning
- Open houses
- Inquiries
- Training
- Knowledge
- Documents
- Support
- Agent tools
Your CRM
Manage & Convert · e.g. Follow Up Boss
- Follow-up
- Calls & texts
- Action plans
- Pipeline
- Long-term nurture
Your website and CRM stay separate systems. Website + Agent Pages, IDX and CRM Connect are optional add-ons, not included in Core.
The operating gap
Your brokerage has a website. It has a CRM. But where does your team actually work?
Onboarding, training, documents, support, knowledge and planning often live across disconnected systems. Hombrax brings them into one branded headquarters.
Before Hombrax
Email threads
Shared drives
Training videos
Group chats
Onboarding lists
Business plans
Support contacts
Marketing files
Eight places to look. Different answers from different people.
With Hombrax
Updates
Documents
Training videos
Support
Onboarding lists
Business plans
Support contacts
Marketing files
One branded place. One current answer.
Hombrax Core
Built for agents. Managed by your brokerage.
01
Onboard
New agents follow one guided Start Here path instead of a stack of emails.
02
Equip
Training, documents, knowledge, support and tools in one branded place.
03
Grow
Business plans, open houses and inquiries keep agents focused on production.
Onboard
A first week that runs itself.
New Agent Start Here, training and documents — in the order agents need them.
Plan
Turn production goals into weekly action.
Personalized business plans, weekly activities, progress tracking and AI-assisted next steps — included in Core.
Find answers
One current answer, searchable.
Company knowledge organized by topic and market, with AI Essentials to help agents find it.
Manage
Leadership stays in control.
Users, markets, content and inquiries managed from one administration view.
AI Essentials
Included with CoreGive every agent an AI assistant that actually knows your company.
An unlimited, company-aware AI assistant for your brokerage or team — grounded in your approved knowledge, resources, onboarding, training, support information and company content. Not a generic chatbot.
Standard usage and fair-use terms apply.
AI Essentials · Included
Company intelligence & everyday assistance
- Ask company questions
- Find policies, documents, forms, videos & training
- Navigate onboarding
- Understand company processes
- Get business-plan guidance & next actions
- Answers grounded in your approved Hombrax knowledge
AI Pro · Optional upgrade
Advanced coaching, practice & personalization
- Everything in AI Essentials
- Custom name, persona, avatar & tone
- Role play with feedback & scoring
- Objection analysis & handling
- Deeper business-plan coaching
- Agent Coach
Document & knowledge organization
In developmentUpload once. Let AI help organize the rest.
AI-assisted document extraction, categorization and organization to help prepare content for the right Knowledge Base sections, documents, forms and market resources — always with administrator review. Availability is confirmed during implementation planning.
Built for every stage
One platform family. The right fit for how you work.
Hombrax Lite
Solo agents, partners & small teams
Professional website + private business hub.
Starting at
$199/month
Hombrax Core
Teams & brokerages
Full operating headquarters.
Starting at
$399/month
Your Hombrax Brokerage Blueprint
Not sure where to start? Let Hombrax guide you.
Answer a few quick questions about your brokerage, team, and goals. Get a personalized recommendation showing which Hombrax solutions fit your business—and which ones you may not need.
Free assessment · Personalized recommendations · No obligation
Optional upgrades
Start with Core. Add power where it matters.
Custom solutions
Need something unique? Extend Core around your business.
Relocation portals, recruiting systems, landing-page engines, AI-assisted tools and niche workflow modules — scoped individually, built on the same platform.
Core platform
Start with the platform. Extend it when your business needs something unique.
Real-world applications
Built for the way you work.
From independent agents to multi-market brokerages, discover how Hombrax brings technology, resources, and everyday operations together.
Works with what you already use
Keep what works. Hombrax sits alongside it.
Hombrax doesn’t replace these tools — it gives your team one organized place to reach them through quick links. Optional CRM Connect (Follow Up Boss first) is the only planned direct connection; ask us about your stack.
Hombrax Core
Launch OfferStarting at $3,500 implementation + $399/month.
Standard implementation from $5,000. Includes AI Essentials.
Launch implementation pricing available for new Hombrax clients through November 30, 2026. Solo agent or small team? See Hombrax Lite from $199/month.
HOMBRAX STUDIO · A SEPARATE SERVICE
Need a website and business HQ built around you?
Hombrax Studio helps businesses create modern websites, organize team resources, and connect everyday tools—with AI-powered assistance and ongoing support.